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Keyhole's Social Listening is available on Muck Rack
Keyhole is a social media analytics and listening platform for brands, agencies and marketing teams that tracks profiles, hashtags, keywords and campaigns across major networks. Its unified dashboards automate reporting, reveal trends and support competitor research and outreach workflows faster.
Keyhole is a social media analytics and listening platform for marketers, agencies, and brand teams managing B2B or consumer audience growth. Keyhole tracks hashtags, keywords, mentions, profiles, influencers, and campaign performance across major social networks, then surfaces dashboards, automated reports, sentiment signals, competitor benchmarks, and historical trend data. Keyhole includes publishing, scheduling, profile analytics, influencer discovery, and shareable reporting workflows that reduce manual spreadsheet work. Teams use Keyhole to measure campaign ROI, monitor brand conversations in real time, identify creators for outreach, and compare owned performance against market peers. Its alerts and recurring reports help marketing and communications teams react faster and keep stakeholders updated with consistent metrics. In a modern GTM and martech stack, Keyhole sits in the social intelligence and reporting layer, complementing CRM, ad platforms, BI tools, and broader customer data systems with channel-specific audience insights.
Keyhole fits social media managers, agencies, PR teams, and brand marketers at mid-market and enterprise B2B or consumer companies. It serves teams managing campaigns, influencer programs, and reputation monitoring who need cross-platform analytics, automated reporting workflows, competitor tracking, and data-driven audience insights.
What's included

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Keyhole monitors keywords, hashtags, and brand terms across supported social networks including Instagram, Facebook, X, TikTok, and YouTube. Keyhole surfaces mentions in dashboards so teams can review conversation volume, sentiment, and emerging topics from one workspace.
Keyhole is built for social media managers, PR teams, agencies, brand marketers, and communications teams that need cross-channel analytics. Keyhole fits organizations managing campaigns, influencer programs, reputation monitoring, or executive reporting workflows.
Keyhole tracks engagement, impressions, follower growth, post performance, and hashtag activity through reporting dashboards. Keyhole helps teams compare campaign periods, identify top-performing content, and export results for stakeholders.
Keyhole includes competitor monitoring by tracking public profiles, keywords, and engagement trends across supported networks. Keyhole helps teams benchmark follower growth, content activity, and share of conversation to inform GTM and content planning.
Keyhole helps teams discover influencers, track campaign tags, monitor posts, and measure impressions or engagement tied to creator programs. Keyhole centralizes influencer performance data so marketers can compare partners and report outcomes faster.
Keyhole offers scheduled and shareable reports that summarize analytics, listening trends, and campaign metrics. Keyhole supports exports and dashboard links so agencies and internal teams can distribute recurring updates without manual spreadsheet work.
Keyhole publicly highlights coverage for Instagram, Facebook, X, TikTok, LinkedIn, and YouTube, with listening support across additional sources. Keyhole combines network data into unified dashboards for cross-platform analytics and reporting.
Keyhole setup usually starts by connecting social profiles or entering keywords, hashtags, and competitor terms to monitor. Keyhole then begins populating dashboards and alerts, allowing teams to start reporting and listening workflows quickly.
Keyhole applies sentiment analysis to classify conversation tone around brands, campaigns, or monitored keywords. Keyhole helps teams spot negative feedback early, track reputation shifts, and understand audience response trends over time.
Keyhole sits in the social analytics and listening layer of a martech stack. Keyhole complements CRM, BI, publishing, and customer data tools by adding channel-specific audience intelligence, reporting, and competitive monitoring.
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