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Scheduling System that makes you look better and sell more
LunaCal is appointment scheduling software for sales teams agencies and service businesses. It combines booking links with content-rich scheduling pages, calendar sync, reminders, payments, and round-robin workflows. Teams use LunaCal to convert inbound leads, automate outreach handoffs, and reduce scheduling friction.
LunaCal is appointment scheduling and online booking software for sales teams, agencies, consultants, clinics, and service businesses that need branded booking flows. LunaCal gives each user or team a customizable scheduling page where prospects can review services, images, videos, FAQs, testimonials, and available times before booking. Core features include Google, Outlook, and Apple calendar sync, automated email and SMS reminders, buffers, notice periods, booking questions, approvals, group bookings, packages, payments, and multi-location service setup. Team workflows include round-robin allocation, collective scheduling, shared team pages, and custom availability rules that prevent double booking while distributing meetings fairly across reps or staff.
Teams use LunaCal to convert inbound leads faster by replacing plain calendar links with richer booking pages that answer common questions and build trust before a call. Service operators use LunaCal to take paid appointments, classes, consultations, and recurring sessions without manual back-and-forth. Revenue teams use routing, team availability, and reminders to reduce scheduling friction, improve show rates, and keep pipeline meetings moving. LunaCal sits in the GTM and operations stack as the scheduling layer between website traffic, CRM handoff processes, calendars, payment tools, and meeting platforms, complementing broader sales, marketing, and customer operations systems.
LunaCal fits sales teams, agencies, consultants, clinics, coaches, and SMB operators managing inbound bookings. It serves bootstrapped startups through mid-market businesses that need branded scheduling pages, team routing, and payment collection. Best for automation-focused teams reducing no-shows, improving conversion rates, and coordinating multi-user workflows.
What's included
What's included
What's included

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LunaCal increases bookings with branded scheduling pages that combine calendar availability with testimonials, videos, FAQs, files, and business details. Prospects can review context before selecting a time, which reduces friction and shortens the path from interest to confirmed meeting.
LunaCal fits sales teams, agencies, consultants, clinics, coaches, and service businesses managing inbound appointments. It is especially useful for teams that need scheduling automation, payments, shared calendars, and lead routing across multiple users or locations.
LunaCal distributes new bookings across available team members using round robin workflows. Teams use it to balance inbound leads, assign demos fairly, and prevent one rep from receiving most calendar requests.
LunaCal supports collective scheduling for meetings that require more than one participant. The platform checks shared availability and offers time slots only when all selected team members are free.
LunaCal connects with Google Calendar, Outlook, and Apple Calendar. Connected calendars sync availability so booked events appear automatically and existing commitments help prevent double bookings.
LunaCal sends automated reminder emails, SMS messages, and AI voice reminders before meetings. Teams can also run post-meeting workflows, helping maintain attendance and follow-up consistency.
LunaCal supports paid bookings through Stripe and PayPal integrations. Businesses can collect payment at checkout, offer coupons, and sell packages for consultations, classes, or recurring sessions.
LunaCal setup usually starts with connecting calendars, defining availability, and creating booking event types. Teams then customize the booking page, add meeting locations, and publish a booking link or website embed.
LunaCal supports integrations with CRM systems including HubSpot, Pipedrive, and Salesforce, plus Zapier and webhooks. These connections help route booking data into sales workflows, automation systems, and pipeline processes.
LunaCal combines scheduling with conversion-focused booking pages instead of offering only a plain calendar link. Users can add branding, media, FAQs, forms, payments, and team routing inside the same booking workflow.
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